Listing Your Private Investigation Agency in Private Eye Directories
As with any business, private investigators must market and advertise their business to attract potential clients. Private investigators have various marketing options – online, print, radio, TV, social media, and more. A wise businessperson rarely puts all their marketing dollars in one basket. Therefore, it is usually a good idea to experiment with various marketing and advertising options to see what works best for your type of business.
Online Marketing and Advertising for Your Detective Agency
Due to its comparatively low cost and potential to reach a large audience, online advertising has become a standard component in most marketing plans.
One great way to promote your private investigation agency, private investigator services, and P.I. website is to get listed in online private investigator directories. Online investigation directories provide a quick and easy way to expose your business to hundreds or thousands of potential clients.
One challenge with online private investigation directories is there are many different directories to choose from. We recommend registering with multiple directories to increase your exposure if it’s in your budget. At least initially, you can treat this as an experiment to see which ones perform the best.
Potential clients often turn to the web as a first step to learning about your business. Even if they receive a referral from a reliable source, they will likely check you out on the web before contacting you.
If a potential client conducts a Google search and your company information turns up in multiple legitimate directories, it may increase the legitimacy of your business in the client’s mind.
Value of Listing Your Firm in a P.I. Directory
When evaluating the various directories, consider the website’s popularity. The more popular the website, the more valuable the link to your website will be. Most search engines count links to your website as a “vote” when determining search engine rankings.
But it is not just the number of votes that counts. The quality of those votes will help your website rise higher in search engine rankings. Registering with quality directories will ensure quality, helpful links to your website. That, in turn, will drive potential clients right to your front door.
Other Potential Benefits
- Make other private investigation agencies aware that you are in business and the services you provide. This may lead to referrals from other agencies.
Questions and Comments
If you have any questions or comments about how to hire a private investigator, please let us know.